Estimated reading time: 10 min read
"Your story is a spark. And someone out there needs to see it to know that anything is possible."
Let me tell you why I'm doing this.
I'm currently producing a campaign as Creative Lead at Riverside EpiCenter, and it's centered around one thing: the people. Not the building. Not the brand deck. The everyday people who keep this place going — who show up every single day and pour into this community without always getting the recognition they deserve.
These aren't celebrities. These aren't influencers. These are real people — people who not only make a difference inside the EpiCenter, but who go home and impact their families, their neighborhoods, and their communities all across Atlanta. They show up here. They show up out there. And for too long, their stories have gone untold.
That changes now.
A New Era of Storytelling
Prime People is the beginning of a new era of storytelling for Riverside EpiCenter. As Creative Lead, my goal has always been clear: bring in high-quality visuals, elevate the storytelling, and push the bar. Not follow trends — set them.
I'm not interested in what's trending. I'm interested in what's true. The world has enough content. What it needs is stories that are authentic — stories that feel like something, that stick with you, that make you stop scrolling and actually feel something.
This campaign is how we introduce Riverside to our audience on a deeper level. Not a promo. Not a highlight reel. A window into who we actually are — told through the voices of the people who live it every day. Shot cinematic. Produced with intention. Built to last.
Give People Their Flowers
This is what Prime People is at its core. It's flowers. It's recognition. It's walking up to someone who has been pouring into this place and saying: we see you. We've always seen you. And now everyone else is going to see you too.
I want to give Keisha her flowers. I want to give Corey his flowers. And for every person we feature in this series — I want them to watch their episode and feel what it means to be truly celebrated. Not because they went viral. Not because they won an award. But because they showed up. Because they cared. Because they made a difference.
And beyond the person being featured — there's always someone watching. Someone who looks like them, comes from where they came from, or is going through what they went through. And when they see that story on screen, something ignites. Your story is a spark that can ignite a flame in someone else who needs to see themselves represented — so they know that anything is possible with the right mindset.
That's not a side effect of this series. That's the whole point.
What Is "This Is Our Prime"?
This Is Our Prime is the year-long brand storytelling campaign driving everything we're building in 2026. Not a promo schedule. Think of it like a show — consistent, intentional, built around content lanes, repeatable release structures, and monthly cultural alignment with moments like Black History Month, Women's History Month, and Black Music Month.
Prime People is the heart of that campaign. One exclusive episode every month. Each one its own world. Each person given the space and craft they deserve to tell their truth.
About the Director
I'm Davone Bonneau Jr. — a director, producer, camera operator, and editor from Pittsburgh, PA, now living and building in Atlanta, GA. My passion for storytelling started in the 412 and has taken me further than I ever mapped out.
I earned my B.A. in Media Studies & Production from Temple University in Philadelphia, where that passion took real shape. From there, I built my career through live Division I sports coverage with The Awesome Films, producing The Pat Narduzzi Show for Pitt Athletics, and eventually stepping into the role of Broadcast & Video Production Coordinator at the University of Pittsburgh — creating content for 12 Division I sports teams. That chapter included producing Pitt Beyond The Script for AT&T SportsNet, which earned me a 2022 Mid-Atlantic Emmy nomination. That chapter confirmed what I'd always believed: the best stories are the ones rooted in real community.
In 2023, I made the move to Atlanta and joined Riverside EpiCenter's Marketing and Production team. Now, as Creative Lead and the creator of Prime People, I get to do exactly what I've always been driven to do — capture authentic, unforgettable stories about real people.
I also run Colours Creative — my own creative company built around social media, commercials, and documentaries. Whether it's a full campaign or a 60-second reel, the standard is always the same: make something that means something.
The Crew
I want to take a moment to shine a real light on the people making this series possible. Good work doesn't happen alone — and these four are the reason Prime People looks, sounds, and feels the way it does.
David-Dennis Morgan handles post production editing and graphics, and he makes my content look amazing. I appreciate so much about working with him — he has taught me a lot about production, about storytelling, about what it really means to craft something with care. There's nothing like having someone take your vision and bring it to real life, and do it so well every single time. From the edit to the color to the graphics, David handles it all. What you see on screen is a reflection of his talent and his commitment to getting it right.
Joshua-John Frank is our Marketing Strategist — a Morehouse Man, a Kappa, and one of the sharpest strategic minds I know. His background spans Adobe enterprise partnerships, business development, and SaaS strategy at the highest levels — and he recently stepped in as Strategic Marketing and Partnerships Architect right here at Riverside EpiCenter. He's also the founder of Creative Vanguard Photography. Joshua-John doesn't just understand marketing — he understands people. With him on strategy, Prime People doesn't just exist — it lands.
Said Estrada manages our social media presence, and I've never seen a harder working person who is always mellow and takes everything that comes his way with a calm that I genuinely respect. Said doesn't get rattled. He just works. His commitment to managing our social footprint is something this team depends on more than people realize — he keeps our presence consistent, intentional, and alive across every platform. Said runs the digital side of everything we do, and he does it with a quiet excellence that speaks louder than anything else.
Brooke Jarrett is our Production Coordinator and a hard working woman who I've been rooting for since day one. She recently produced a Prime People Exclusive, and I have to say — watching her step into the director's chair for Prime People Exclusive: Women & Success was one of the proudest moments I've had on this team. She took on a project with a short turnaround and delivered it with courage. That's not easy. She's a great person to have in the room and a natural leader. This was her directing debut, and it will not be her last.
Chibale Wiggins is our Tech Services Manager and Audio Engineer — and also my boss. He doesn't like when I call him that, but he's the boss. And I say that with the most respect I can give. He's a supervisor who has your back in every situation, the kind of leader who doesn't stand over you but stands beside you. He leads from the front and he's not afraid to get his hands dirty. Chibale is the heartbeat of Tech Services at Riverside EpiCenter and his presence makes everything around him run better, including this team.
We're Just Getting Started
Episodes 1 and 2 were amazing shoots. The energy on set, the stories we captured, the moments that unfolded in front of the camera — it was everything this series was built to be.
One exclusive episode drops for Women's History Month directed by Brooke Jarrett. Each one its own chapter. Its own person. Its own truth. Here's what you can expect: great storytelling, shot cinematic, produced with the kind of care that respects the person being featured and the audience watching.
You're going to meet people who work at Riverside every day and discover who they actually are beyond their title — what they've been through, what they've built, and why they keep showing up. These stories will make you feel something. That's not an accident. That's the work.
And there is a lot more to come.
A Letter to My Crew
I don't take it for granted — not for a second.
To David, Said, Brooke, Joshua and Chibale — thank you. Not just for the work you put in, but for why you put it in. You didn't just show up to do a job. You showed up to do something that matters. And I feel that every single time we're on set.
David — you have taught me more about production and storytelling than I can put into words. The way you take a vision and bring it to life, every single time, with that level of quality and care — it means everything to me. Thank you for making my content look amazing and for pouring your talent into every frame we create together.
Joshua-John — your mind is built different. The way you see the bigger picture while staying locked into the details is a rare thing. You bring strategy and soul to everything we do. Thank you for making sure this work reaches the people it's meant to reach.
Said — I've never seen anyone work as hard as you do while staying as calm as you stay. You handle everything that comes your way with a composure that sets the tone for everyone around you. Your commitment to this team's social footprint is something I don't take for granted. Thank you for showing up the way you do, every single time.
Brooke — I have been rooting for you and I always will be. Watching you direct your first Prime People Exclusive was one of the proudest moments I've had on this team. You took on something big, with a short turnaround, and you delivered it with courage and grace. You are a leader. Thank you for being exactly who you are and for bringing that to everything we build together.
Chibale — you're my boss. You don't like me to call you that, but you are (lol). And I mean it in the best way possible. You lead beside people, not over them. You're never too big to get your hands dirty, and you always have your team's back. You are the heartbeat of Tech Services and a major reason this whole operation runs the way it does. Thank you for everything you pour into this place and into the people around you.
What we're building with Prime People is bigger than any one episode. We're building a legacy — a real one, for real people, that this community will look back on and be proud of. I couldn't do this without y'all. And I wouldn't want to.
Let's keep going.
This Is Our Prime.
Perspective is everything.
— Davone Bonneau Jr. | Creative Lead & Director, Prime People | Riverside EpiCenter
#ThisIsOurPrime | #PrimePeople | #RiversideEpiCenter | #ColoursCreative
